The Importance of Having an Online Presence


by Marc Davis January 14, 2015

Online Presence

An astonishing number of businesses today still ignore one of the most important tools to aid in their growth and success—a website. In today’s social, web-driven world, a website can be your most powerful marketing asset. It can serve as anything from a phone book, to a fountain of information that your clients will have access to 24/7. If you own a business and don’t have a professional website, consider this:

Web design is relatively inexpensive compared to traditional print advertising.
I talked to a guy the other day who was frustrated that his business seemed to be slowly declining. I asked him what he was doing to market himself and he replied with: “I got an ad in the phone book.” While applauding his efforts in having some form of marketing, I explained that his money could be put to much better use. For the price of running his ad for one year in the phone book (which is a dying source for information), he could have paid for a new website. Luckily for him, it’s never too late to start.

The world is your audience.
The internet has allowed businesses to reach a much larger audience. Now, you can potentially connect with clients from any country in the world.

24/7 access to your company.
While your doors may close at 5pm, your website will be available every day of the year. It will give your customers the convenience of connecting to your business whenever they want.

A constant billboard for your business.
A website allows you to advertise your services whenever and however you want. Do you have breaking news or a product or promotion that you are trying to push? Publishing news to your site is the quickest and most efficient way to reach your customers/clients.

Instant credibility.
Along with portraying your business the way you intended, a professionally designed website will instill confidence in your current/potential clients. If your company presents itself in an organized, professional manner online, clients will get the sense that you conduct your business the same way.

Decision making tool.
People use the internet for information. Whether they’re searching for a lawyer or a restaurant’s dinner menu, they are using it to help make every day decisions. Wouldn’t you want your business to be accessible?

The list of reasons for having an online presence could go on and on. The main point is that we live in a digital world that expects pertinent information at the click of a mouse. People can compare and contrast numerous companies online and having a website allows your business to be part of the conversation.




Marc Davis
Marc Davis

Author




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