This is the first and most important step of our approach. Before we begin any website, advertisement, branding project, etc., we connect with you and the specifics of your project. This is where we discuss what the problem is, the target audience, and how we can best tell your story. We'll kick around a few ideas until we've established a solid plan for moving forward. It's important to be on the same page. We believe that strong ideas come from strong relationships!
This is where the real fun begins — when we bring all of the planning and research to life. We take what we learned and apply it to the design. We begin by developing several initial ideas/comps and work with you until a more finalized piece begins to take shape. We'll focus on creating work that will look amazing and achieve results — the kind of work that communicates who you are and what you're about.
After the bulk of the design and/or development is complete, it's time to finalize. Granted, this process will differ depending on what type of project we are doing. For websites, it's going through our checklist and making sure that everything from SEO to proof reading to cross browser checks are in order. Regardless of the project, it's important the details are not overlooked and everything is finalized before being thrown into the world. Once this step is complete, time to celebrate and give yourself a pat on the back!
The project is finished, so what's the deal with this last step?! This is where we analyze the project and monitor its growth. We install analytics tracking in every website we build. This helps us (and you) better understand how users are interacting and determine what's working well and areas that can be improved. The marketing world is constantly changing and having the right info will go a long way. We want to make sure the work we provide will not only prove to be a valuable tool in the present, but flourish in the future.